From Dubai to Sedona: Your Next Lead Role and Your First Digital Product
by Joey Freddy Larsen
Jun 11, 2025
👇 TL; DR: From Sedona to Set Life: Why Stillness, Strategy, and Digital Skills Are Your Next Big Break👇
Hey superstar,
You may have already noticed, but we’ve welcomed 7 incredible new audition coaches to our team, creating even more opportunities to support your acting and audition growth. More on them below...
But first, as you might’ve seen on the 'gram, I just got back from a whirlwind trip to Dubai, Phoenix, and Sedona—sunshine, sand, soul-searching, and a whole lot of inspiration.
In Dubai, I reconnected with my friend Dan Shaba (aka one-half of The Pun Guys), a creator who went from "Call Welfare" scribbled on his wall to running a million-dollar content empire. Wild, right?

And it reminded me—we are SO lucky to live in a time where creative people can build the life of their dreams through content, performance, and connection.
Then, in Phoenix and Sedona, I masterminded with my business coach James Wedmore and a powerhouse crew of 6- and 7-figure creators.
The desert air sparked some BIG upgrades for Actors Audition Club and Monologue of the Month Club—so get ready.

Because your next level is coming.
Back at HQ in Toronto, the team kept crushing it. And now—we’re almost ready to announce our Audition Hero Contest finalists!
The entries have been incredible. If you submitted, pat yourself on the back.
You’re playing the game to win.
Whether you're feeling on top of the world or fighting off doom-scroll burnout, just know: you’re not alone in this.
We’re building something real.
One monologue and one audition at a time.
Let’s keep going. 


Huge shoutout to Tara O'Brien (@thereelsnowwhyte), who just booked a LEAD role in a major film!
Tara's focus, belief and commitment to the craft are paying off bigtime.
Fun Fact: Just a few weeks ago, Tara was auditioning for a one-liner part. After a powerful conversation about trusting the process and doing your best work—she showed up fully, navigated tech issues with grace, and now… she's #1 on the call sheet.
Lead. Role. Energy. We love to see it!
Are YOU next?

Stop chasing perfection. It doesn’t exist.
Perfection is a myth. Presence is your power.
The camera doesn’t care if you’re "right." It cares if you’re real.
Trust your prep. Then between Action & Cut—just be.

We've expanded our lineup! Meet your 12 amazing coaches ready to help you shine 7 days/week—both in-studio and on Zoom:
Alexandra Fiallos: Classically trained actor, director, and writer with training from Stratford Festival, RADA, Second City, and more. Alexandra fosters a supportive, challenging space to empower actors.

Brandon Knox: Theatre grad with over 4 years coaching at AAC. Recent credits: Reacher, Fellow Travellers, Ghosts. Known for a playful, encouraging approach that gets the best out of you. 

Clinton Haines: Aussie actor/comedian with 14 years of global stage and screen experience. Clinton helps actors make fun, real, memorable choices.

Erin Reed: Actor, voice artist, and director with sharp wit and a deep love of text. NYC-trained with Second City and BGB Studio experience.

Hools Kay: Queer, non-binary, neurodivergent artist with heart-centered style and improv/musical theatre training. Brings honesty, openness, and creativity.

Joey Freddy Larsen: Founder of AAC + MMC. Trained at Tom Todoroff Conservatory. Booked lead roles in Tales from the Void, We Came To Wreck Everything, and more. I help actors bring more love, truth, and joy into their auditions.

Kody Poisson: Multilingual actor, poet, filmmaker trained in Strasberg, Linklater, and Laban. Kody helps you access intuitive free-flow and artistic depth.

Laurent Pitre: Trilingual actor, musician, and filmmaker with 10+ years of experience. Credits include Fargo, Murdoch Mysteries, and Hudson & Rex. Passionate about making auditions fun, efficient, and powerful.

Moneen Daley: Award-winning voice artist with over 35,000 hours of experience. Moneen brings elite vocal training and infectious energy to every session.

Sahil Zirvi: Working actor, model, and grad of Tom Todoroff Conservatory. Trained with top-tier NYC coaches and loves bringing that training to help others succeed.

Yash Reddy: Indian-born actor and model with 50+ bookings in commercials, film, and voiceover. Trained under Jeb Beach Associates and Miriam Laurence. Yash will help you compete with confidence. 


Wanna know the BIGGEST THING that's changed my career, business and life in the last 5 years?
Digital Products.
Digital products are the BY FAR the most profitable, scalable and fulfilling business model in 2025.
I'm talking courses, coaching, workshops, masterclasses, memberships, challenges, digital downloads and live events (both virtual and in-person).
What other business model allows you to share your gifts, knowledge and talent to the masses (with little to no-overhead) in a way that you can scale to millions all while doing what you love?
We live in incredible times.
I often marvel at how lucky we are that we live in a time where we all have access the world's leading thought leaders and experts on any subject with a just a few clicks.
What are the freakin odds an actor from Toronto, ON Canada (me) meets a film school grad-turned digital business whiz from California?
Of course, I'm talking about my pal James Wedmore again (get used to it, when I find something or someone that helps me win...I always share it with you. James is no exception.

Combining digital marketing with spiritual practices and ancient wisdom, with 17 years of experience, James has built 7-figure digital business with over $90 million in sales. Whoa.
Since, 2021, he's been helping me do the same, he just has a head start, but I'm off and running thanks to him.
2022: $40K
2023: $70K
2024: $93K
2025: 100K and beyond.
The future IS Digital.
So ask yourself this All-Important question: Do you currently have a digital offer?
That is, do you have some kind of digital product that you created once and can sell over and over and over again?
More simply...how many buttons on the internet let people pay you for a digital service or product?
If the answer is ZERO, I'm a bit scared for you.
Is your only source of income still trading time for money?
Yikes.
Do you really think digital is ever going away?
What are you waiting for?
This internet thing ain't no fad ya know!
The reality is "The Robots" and/or AI are coming for a shit ton of the current job market.
Listen, if you know me, you know I'm a super positive "Twas the best of times, blurst of times" kinda guy.
I'm here for it all, and believe it's mostly good, bc for some crazy reason I believe in the good of humans to figure it all out and make things better for ourselves...
BUT...and this is a BIG BUTT (no lie!), it might be a real bumpy ride, with lots of pain and lots of lessons for a lot of people who don't adapt to the future.
What it means to be human/actor/artist/creator) is going through MASSIVE DISRUPTION right now with the acceleration of technology.
And it's all happening WAY FASTER than you think. That's part of what being in Dubai showed me.
Dubai felt like a futuristic digital city. The only thing missing was "flying cars" and those are coming VERY soon.
Phoenix already has fleets of driverless uber-like cars (WayMo), so it's all moving fast.
What if the only thing standing between you and a 7-figure business… is your first digital product?
Sounds crazy, right?
But here’s the thing—your first offer could be the key to unlocking everything you’ve been working toward.
James has helped thousands of entrepreneurs launch their digital products, and trust me when I tell ya…
Entrepreneurs (including me) make the same TWO rookie mistakes over and over again:
1 - They wait too long to get started.
2 - They’re paralyzed by perfection, overwhelmed by too many decisions, or stuck wondering:
What should I sell?
How should I price it?
Will it even work?
But here’s the good news: It doesn’t have to be that hard.
James is hosting Your First Digital Product, a FREE 3-day live training where he’ll walk you through exactly how to create and launch a profitable digital offer—even if you’re starting from scratch.

No fluff. No hype.
Just real strategies that work.
Whether you're looking to create an online course, coaching program, or digital product, he’ll help you take the guesswork out and show you the path to success.
You don’t need a huge audience, a fancy funnel, or a perfect idea.
You just need to start—and you need to start the right way.
Click the link below to register now.
Can’t wait to help you turn your idea into a profitable digital course.
Yes, I'll be there at the LIVE masterclass training too!






While hiking the red rocks of Sedona, I was reminded that stillness and silence are superpowers. In acting, and in life.
We live in noisy times. But the answers? They live in the quiet.
Even five minutes of stillness a day can change everything.
Let’s re-commit to quiet space. To tuning in. To trusting our inner compass.
Stillness. Silence. Truth.
And...ACTION!
- Joey Freddy Larsen

Join the Monologue of the Month Club now and save 45% → [Join MMC
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